Sri Lanka Launches Shopping Festival!
Sri Lanka launched a Sri Lanka shopping festival or SLASH recently with an aim to increase customer traffic into retail areas multi-fold and attract hundreds of thousands of additional shoppers across multiple locations to create additional businesses for retailers organizers said in a media release.
Organizers also plan to immense value for shoppers and provide business leveraging opportunities and competitive advantage to sponsors through the festival.
The SLASH Festival, was officially launched at Colombo on 1st of November.
SLASH is a fortnight festival of discounts and value-driven shopping, entertainment, dining, culture and fashion, to be conducted in key locations in cities across the country, including Colombo, during the run-up to the Avurudhu season.
Scheduled to be held in February 2015, Foxhouze, event organizer along with its key partners is gearing up to make SLASH the most exciting, inclusive, and anticipated shopping festival in the country.
Shopping malls and shopping arcades will form the central focus areas of the festival, which will be further supported by large format retailers and multi-store retailers.
The festival will also incorporate, games and competitions driven actively by online digital media, social media, radio and print, in addition to on-location activations to keep consumer interest alive.
Some of the proposed locations will include Majestic City and Crescat Boulevard in Colombo; Kandy City Centre in Kandy, K Zone in Jaela and K Zone in Moratuwa along with Ceylon Theatres.
Other proposed locations include Independence Arcade, Race Course, Dutch Hospital, large format retailers, other cinemas and supermarkets.
Sectors that will be featured at the SLASH Festival are fashion, sports, electronics, mobile phones, entertainment, lifestyle, home, beauty, healthcare and wellness, gem and jewellery, bookstores, grocery, beauty products, household items, restaurants, food, hospitality and hotels, ensuring a wide cross-section of products and services.